Dissecting the #MeToo Movement: A Powerful Call to Action or a Futile Fuss?

Abstract

In October 2017, Alyssa Milano instigated a call to action with her famous “me too” tweet, hoping to unite survivors of sexual victimization. The #MeToo movement unveiled the enormity of sexual harassment and assault in the workplace, a phenomenon based on antiquated social and political gender inequities. The stories shared by survivors ranged from extremely vague to detailed accounts of sexual violence. In sharing their stories, victims expressed unity with other victims and publicized the need for change. This movement highlighted how society can better acknowledge the power and impact of just a few words on mobilizing individuals to act both locally and globally. Gender equality must stand at the forefront of all movements, if they are to be successful. This case explores the effects, benefits, and downfalls of the movement, hoping to answer the question of whether or not the #MeToo social movement elicited impactful social change, and exploring the implications of celebrity feminism and clicktivism. It investigates who is responsible, who should get credit, who the movement helped, and the strategies that have proven most effective thus far. #MeToo serves as a powerful example of women mobilizing their voices.